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Entrepreneurship Success Stories
Entrepreneur:
Michael Dell
Company:
Dell Computer Corporation
Year Started:
1984
Description
of Business: Dell Computer Corporation provides products
and services for information-technology and Internet
infrastructures. The company's revenue for the past four
quarters totaled $31.2 billion. Dell features one distinct and
innovative business practice: its products are not manufactured
until after they've been ordered. With Dell, customers design
a computer based on their own specifications. After their
order is submitted, the computer is assembled.
The
Story: Michael
Dell was born in 1965 in Houston, Texas, and attended the University
of Texas in Austin. Dell has earned the title of
"Entrepreneur of the Year" from Inc magazine, was
named "Man of the Year" by PC Magazine, "Top
CEO in American Business" by Worth Magazine, "CEO
of the Year" by Financial World and Industry Week
magazines, and was on Business Week's list of "Top 25
Managers of the Year" from 1997-1999. In 1992, Dell
became the youngest CEO to earn a spot on the Fortune 500.
He also sits on the U.S. President's Advisory Council on Science and
Technology.
Dell went to
college intending to become a doctor. Meanwhile, his hobby was
working with computers. His hobby won out. Dell began selling
computers out of his dorm room. And as his new venture
progressed, he developed an innovative approach to conducting
business: his idea was to sell computers directly to the consumer
without going through retailers, and in the process design and
deliver a computer based upon the customer's own
specifications. Thus, in 1984, Dell founded the Dell Computer
Corporation with $1,000. In 18 years, Dell has grown into a
$31.2 billion company. Today, Dell's average earnings are $40
million per day, and it is the largest online commercial computer
seller in the world.
Dell currently
has offices in 34 countries with nearly 36,000 employees.
Recognizing the extra and unnecessary costs of retail distribution,
Dell's innovative direct service industry has created a PC that is
inexpensive and designed to meet the needs of the individual
customer. Michael Dell currently is the longest-serving CEO in
the PC industry. In just 18 years, Dell has grown from a
one-person operation to a company of 36,000 employees. In
1988, when Michael Dell took his company public, Dell employed 650
people and posted sales of $159 million.
Michael Dell has
established a number of foundations within his organization
committed to philanthropic and community services. These
foundations work to advance educational, environmental, business,
economic, and social issues.
Dell's corporate
headquarters are in Austin, Texas, where the company was
founded. Texas is also home to Dell Americas, the regional
business unit for the United States, Canada, and Latin
America. Dell has regional headquarters in England, for
Europe, Middle East and Africa; in Singapore to serve Asia-Pacific;
and in Kawasaki, Japan, for the Japanese market. The company
manufactures its computers in six locations: Texas, Tennessee,
Brazil, Ireland, Malaysia, and China.
Other Stories
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