The Florence Residences is a private residential project which will be redeveloped at Hougang Avenue 2 (District 19). This piece of large land parcel involved is about 389,000 square feet in size, estimated to house approximately One thousand four hundred and ten (1,410) units. Most of the unit layouts are not available in the design department right now but several configurations were noted in favors for diverse preferences of different home buyers. This new residence is in proximity to both the Kovan and Hougang MRT Station, allowing ease of transportation option for the residents.
The former property development was sold at $629 million via private arrangement deal to Hongkong Listed giant, Logan Property Holdings. They have since shifted their sub-office into the City State with operations beginning from their other real estate ventures since 2017. Although new into the local market, but they have a vast experience in developing mega projects internationally.
Florence Development Pte. Ltd (wholly-owned subsidiary of Logan Property) will have the exclusive rights in redeveloping the former Florence Regency into a brand-new mega development.
To facilitate the many leisure and recreational activities that the developer envisioned it to be, the award-winning appointed architects have been tasked to design the new project that comes with a fairly large sized swimming pool and other sports theme related amenities that will be easily accessed by all the residents at home.
The Florence Residences is neatly flanked by low-rise landed properties along with Housing Board Flats (HDBs) and Serangoon Junior College (SJC). It is very near to the Hougang Stadium and sports complex across the main road. For that reason, most of the units (including lower floors) will be offered an unblocked view from afar. This new development will also be lying just outside the city centre that will make it easy to commute to and from work daily. In addition, Central Expressway (CTE) and Kallang Expressway (KPE) are readily available for you if you’re driving.
This entire neighborhood is matured and very well developed due to the neighboring estates that have seen many progressively upgrading works done to their infrastructures. With that being said, the residents will then truly enjoy residing in an environment surrounded by many thriving businesses generating from the nearby shopping malls and such. The presence of commercial entities will be there catering the needs of different and diverse tastes moving forward.
The Florence Residences at Hougang Avenue 2 will be launching soon. If you’re keen, you can proceed to register online prior to the official viewing timeline now.